Telecom Regulatory Authority of India (TRAI) has released The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 to regulate Unsolicited Commercial Communication (UCC) and bring transparency in the unorganised SMS industry. TRAI has formulated the guidelines to enhance control, prevent any fraudulent practice and provide greater safety to the end customer.
As per the revised TRAI guidelines, the companies who want to communicate with their customers will now have to register themselves with Telecom Operators for sending SMS. The Businesses and Bulk SMS Service Providers will be accountable to telecom operators who will be directly accountable to TRAI. The system will be governed using Blockchain technology also known as Distributed Ledger Technology (DLT) and the whole panel entities will be interlinked with each other.
The roles and responsibilities of the five entities present in the Blockchain are: